Uncover how Ability helped Watermelon innovate faster, scale smarter, and build a powerhouse tech team—transforming the Food & Beverage supply chain across the UAE and beyond.
Watermelon, a pioneering food supply ordering platform in the UAE, partnered with Ability to develop and expand a robust tech team and operational framework. This collaboration combined Waterman’s industry vision with Ability’s expertise in talent acquisition, payroll management, and operational scaling—enabling rapid growth and enhanced market presence.
Ability supported Watermelon with end-to-end capabilities critical to their expansion:
Built high-performing tech team.
Sourced senior leadership and technical talent.
Streamlined payroll for rapid scaling.
Managed legal, HR and office infrastructure.
Watermelon strategically shifted 70% of its tech and operations staff to Pakistan, with 20% in the UAE and 10% in other markets—optimizing costs while ensuring seamless collaboration and delivery.
Ability helped Watermelon secure top-tier professionals across critical roles, including:
By leveraging talent in Pakistan, Watermelon achieved a 62% reduction in payroll expenses, resulting in savings exceeding $75,000 per month—without compromising on quality, innovation, or delivery timelines.
Enabling access to top-tier tech talent and cost-effective scaling.
Achieved through payroll and operational optimization.
While maintaining team quality and productivity
Watermelon grew from a UAE-based startup into a regional F&B tech leader, backed by a scalable tech team and expanding presence across the GCC—powered by Ability’s support.
Successfully scaled tech team globally.
Expanded across GCC markets.
Ability played a critical role in this journey, delivering a full-stack recruitment and support solution tailored to Watermelon’s growth strategy. Our partnership enabled them to scale smarter, faster, and more sustainably.
